This page looks a little closer at some of the elements used in the Global Creative article, The Body Shop, London. Read on to see a break down of the main products and techniques that you can utilise to create a similar look in your next project. Missed the original article? Find it here. Please note, the information below is not supplied by the project creators.
CUT LETTERS REAR MOUNTED TO GLASS
The main display message is in contrasting stark white and brought forward to sit right behind the glass, the lightweight material used here means the graphic can be applied direct to glass using a clear adhesive mount.
MULTI LAYERED PRINT WITH ‘REAL’ ELEMENTS
Layering 2D objects together to make a 3D look is nothing new, what is new here though, is how well and thoughtfully this has been done. The vibrant prints are mounted and individually cut on Foamex and then installed with spacers to create the depth. The illusion is assisted by the use of real objects interwoven with the 2 images, such as the mix of printed leaves and real leaves in the picture above. In a situation like this, make sure you use a quality outdoor print and outdoor materials. Perhaps in London the sun may be a little more forgiving, in Australia, especially in a window display scenario like this, you don’t want your creation fading before your eyes.
GLASS FITTED STEEL FRAME
Bent and welded steel frame fitted with glass.
White decal mounted to glass fitted frame.
The effect is completed with this complete wall graphic covering, echoing graphics from the foreground to confuse the perception of depth even further. Again, this is a situation where a good quality print process is a must.